
The
structure of the retail packaging box is very crucial. As the Psychologist said
that when the customers see a product they pay special focus to its size and
structure. And after the determination of these characteristics of the
particular object they make their mind or image of that object. And the
customer actually remembers that image which was drawn at the look about the
product in their minds for a very long time. So, it is important that retailers
use different types of structures for the packaging of their retail products
especially for those that are going to display at the retail shelves and
counters. Instead of using straight and sharp shapes e.g. Circles, rectangles
the retailers should go with complex shapes such as pentagons and hexagons. As
these unique shapes are more preferred. However, these shapes they do not
create an instant image in the minds. These are able to create a late yet
long-lasting image about a specific product in the minds of the people. Custom
printing options that are available for the retail packaging boxes also
intensify the product appurtenance on the retail shelves and counters.
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